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  • Pinnacle Awards

     

Pinnacle Awards

 

 

2024 AMA Omaha Pinnacle Awards: Winners Announced

Thank you for joining us at Omaha’s annual recognition and celebration of local organizations and their most successful marketing campaigns. This year’s AMA Omaha Pinnacle Awards have successfully concluded. We are excited to share the winners who stood out in their respective categories.

The Pinnacle Awards annually showcase the area’s outstanding marketing talent and the successful campaigns from last year. Entries spanned across the marketing spectrum, from student projects to large business initiatives, judged by select AMA sister chapters. The 2024 awards introduced new categories including Influencer Marketing Campaign of the Year, New Kid on the Block, Grassroots Campaign of the Year, DEI Campaign of the Year, Creative of the Year, and Student Marketer of the Year.

Winners of the 2024 AMA Omaha Pinnacle Awards:

Communications – Large Business

  • Pinnacle: Mead Lumber, Laying the Cornerstone with Mead Lumber’s Rebrand
  • Silver: Fusion Medical Staffing, Fusion Move Communications
  • Bronze: Signature Performance, Ascential 90 Onboarding Campaign

Communications – Not-for-profit

  • Pinnacle: Buffett Early Childhood Institute at the University of Nebraska, Superintendents’ Early Childhood Plan Overview and School as Hub Profiles
  • Silver: Buffett Early Childhood Institute at the University of Nebraska, Editorials/Op-ed Columns
  • Bronze: 1123, Project Harmony Annual Report

Communications – Small Business

  • Pinnacle: Cox Media, Fireplace Makeover
  • Silver: OBI Creative, Strategic Air Command & Aerospace Museum 25th Anniversary Campaign
  • Bronze: planit inc., attend!t

DEI Campaign of the Year

  • Pinnacle: Scoular, Perennial Leadership Symposium for Women in Agriculture
  • Silver: Buffett Early Childhood Institute at the University of Nebraska, We Care for Kids/Por todos los niños

Digital Media – Large Business

  • Pinnacle: Ervin & Smith, Borsheims 2023 Holiday Campaign
  • Silver: WoodmenLife, Always On Campaign 2023
  • Bronze: WoodmenLife, Family Term Campaign 2023

Digital Media – Not-for-profit

  • Pinnacle: Children’s Nebraska, Talent Acquisition Digital Campaign
  • Silver: Buffett Early Childhood Institute at the University of Nebraska, Buffett Early Childhood Institute Social Media Handles
  • Bronze: Mid-America Council, BSA, Digital Media Campaign – Membership

Digital Media – Small Business

  • Pinnacle: Scoular, Global Website
  • Silver: 1123, Empowering Homeowners: A Local Triumph in Bathroom Remodeling Education through Social Media
  • Bronze: Peer Sales Agency, Bringing Sloan Medical Into the Digital Age

Grassroots Campaign of the Year *New Category

  • Pinnacle: SCORR Marketing, ClinicalTrialsForAll.org

Influencer Marketing Campaign of the Year – Large Business *New Category

  • Pinnacle: OBI Creative, First National Bank of Omaha Influencer Giveaway
  • Silver: Buildertrend, “You’ve Got This” Campaign
  • Bronze: FNBO, Influencer Partnership with The Savvy Sagittarius

Influencer Marketing Campaign of the Year – Small Business *New Category

  • Pinnacle: 1123, Local Influencers Gettin’ Down on the Farm

Integrated Marketing Campaign – Large Business

  • Pinnacle: Metro Credit Union, Check With Metro First
  • Silver: Ervin & Smith, Symphony Pointe Grand Opening
  • Bronze: Omaha Steaks, Burger Perfection

Integrated Marketing Campaign – Not-for-profit

  • Pinnacle: Children’s Nebraska, Talent Acquisition Integrated Marketing Campaign
  • Silver: Ervin & Smith, Mercy Fall 2023 Recruitment Campaign

Integrated Marketing Campaign – Small Business

  • Pinnacle: RAIL + STEAM, Outlandia Music Festival Marketing Campaign 2023
  • Silver: Nebraska Health Network, Community Relay Community Awareness Campaign
  • Bronze: 1123, Re-Bath Kansas City – Marketing Excellence Leading to Exceptional Growth

New Kid on the Block  – Large Business *New Category

(first-time entrants)

  • Pinnacle: CQuence Health, Medical Ultrasound Awareness Month Campaign
  • Silver: CQuence Health, Rad Tech Week Campaign
  • Bronze: Travelex Insurance Services Inc., Integrated Marketing Campaigns for Partners

New Kid on the Block  – Not-for-profit *New Category

(first-time entrants)

  • Pinnacle: Mid-America Council BSA, BSA Big Give Luncheon

New Kid on the Block  – Small Business *New Category

(first-time entrants)

  • Pinnacle: Peer Sales Agency, Bringing Sloan Medical Into the Digital Age

Promotions – Large Business

  • Pinnacle: Buildertrend, Buildertrend’s Trade Show Booth at the International Builders’ Show
  • Silver: SCORR Marketing, Elligo ResearchLand Board Game
  • Bronze: WoodmenLife, Share Your Care 2023

Promotions – Not-for-profit

  • Pinnacle: Iridian, Creighton Prep Open House Campaign

Public Relations – Large Business

  • Pinnacle: SCORR Marketing, Elligo Health Research — AI-Driven Clinical Research Study Technology to Accelerate Trials

Public Relations – Not-for-profit

  • Pinnacle: Children’s Nebraska, LinkedIn Thought Leadership
  • Silver: Buffett Early Childhood Institute at the University of Nebraska, 2023 Thriving Children, Families, and Communities Conference

Public Relations – Small Business

  • Pinnacle: Ervin & Smith, Ervin & Smith 40th Anniversary
  • Silver: SCORR Marketing, FindHealthScienceExperts.com
  • Bronze: Buffett Early Childhood Institute at the University of Nebraska, We Care for Kids Early Childhood Education Survey Result Promotion

Student Marketing

  • Pinnacle: Zip De Long of Bellevue University, The Effects of Current Music Distribution Trends on the Music Industry
  • Silver: John Hunt of Bellevue University, Duran Woodworking Marketing Plan
  • Bronze: Andrew Hughes of Bellevue University, Anna’s Boutique

Video – Large Business

  • Pinnacle: Signature Performance, Signature Stories Video Series
  • Silver: Buildertrend, Jkath Behind the Business
  • Bronze: SCORR Marketing, Elligo Patient Videos

Video – Not-for-profit

  • Pinnacle: 1123, Project Be Someone “Together”
  • Silver: Iridian, Heart Ministry Center: Mission in Action video
  • Bronze: Cox Media, Girls Inc. Gala Video

AGENCY OF THE YEAR

  • 1123: We Are 1123 – Celebrating 10 Years of Marketing Excellence

IN-HOUSE OF THE YEAR

  • Children’ Nebraska

MARKETER OF THE YEAR

  • Heather Siebken: A Trailblazing Journey: Redefining Marketing Standards in the Energy Industry

BOARD VOLUNTEER OF THE YEAR

  • Camryn Mottl

BOB OTIS DIAMOND AWARD

  • Jennifer McKie

BEST OF SHOW

  • Ervin & Smith: Borsheims 2023 Holiday Campaign