Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, …
Monthly Archives: October 2022
Let’s ‘think different’ about customer experience
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of …
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