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Thought Leadership in Marketing: The Power of a Personal Brand

Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can …

Media Buying and Planning: A How-To Guide

Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach and engage them, and then buying the appropriate ad space or time. At a high level, here are the five steps you need to follow in your media buying and …