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Navigating the Future: Inclusive Marketing Strategies for Engaging Black Consumers 

In recent years, the marketing landscape has witnessed a transformative shift towards inclusivity, with an increasing focus on authentically representing diverse communities. One crucial demographic commanding attention is Black consumers, whose economic power is projected to soar from $910 billion in 2019 to an impressive $1.7 trillion by 2030. (The State of Black consumers- Mcinsey …