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May 16, 2018 Award Winning Wednesday

Small Business Pinnacle TEAM Software The TEAM Code An internal cross-departmental innovation group developed the TEAM Code in 2017 as a brand identity document for TEAM Software. The TEAM Code’s purpose is to better define the company brand from a mission, vision, values and behaviors perspective. The content’s dynamic messaging was crafted to be a guide …

Blog Post: Social Media Saturday April 2018

During the April Social Media Saturday, Canary and Coal’s Randa Zalman shared her insight into social media fundraising with an emphasis on one-day events like the upcoming Omaha Gives. Online donations are projected to account for 10 percent of revenue this year, so it is a growing market. Paid placement is a must in a …

May 9, 2018 Award Winning Wednesday

Not-for-Profit Pinnacle Emspace Step Up to Quality Provider Outreach Step Up to Quality, a program within the Nebraska Department of Education, partnered with Emspace to identify strategies to reach Nebraska child care providers. With strong research and a clear plan in place, Emspace was able to help Step Up to Quality increase their efforts and match …

Blog Post: SUPER Social Media Saturday March 2018

Randa Zalman, President and CEO of Canary & Coal and Insurance Marketing Institute, hosted a super-sized Social Media Saturday for March. The presentation covered two topics – social media writing and a direct mail case study. Zalman shared the four Es of social media – engage, educate, expertise and entertain. In addition to exploring the …