Author Archives: Jessica Bertsch

You’ve created a successful business with a proven, profitable business model, and you want to expand your footprint — and revenue — nationally. Franchising can make that move easier, because you can leverage the capital and efforts of individual franchisees to grow your brand and your earnings. But franchising can pose unique challenges, and you …

Continue reading “Launching a Franchise: A How-To Guide”

Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than a tagline or a logo — more even than an organization. Rather, we understand brands to be living, breathing things, needing to adapt …

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Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can …

Continue reading “Thought Leadership in Marketing: The Power of a Personal Brand”

Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach and engage them, and then buying the appropriate ad space or time. At a high level, here are the five steps you need to follow in your media buying and …

Continue reading “Media Buying and Planning: A How-To Guide”