January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my creative and professional skills, and I wanted to share them. If you’re starting as a freelance or new hire for a company, here are …
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Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, …
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of …
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Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person this year and I can attest that it was refreshing to physically sit in the same room as the speakers and other attendees. Speakers came from across the …
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