Public Relations
Not-for-profit Pinnacle
College World Series 2018
For its 68th year in a row, Bozell was tasked with helping CWS Omaha generate excitement and tickets sales for the 2018 College World Series. Though attendance was down slightly because of inclement weather, fans were still rating the Championship fours and fives on a five-point Likert scale. And earned traditional and social media set all-time highs with 55 billion impressions during the two-week championships – an increase of 21 billion from the previous year.
Communications
Small business Pinnacle
Cue Broadway 2018 Series
Bozell was tasked with naming, branding and creating a one-of-a-kind magazine that would provide Broadway theatre goers and influencers a more unique view into the shows they love. The result was Cue Broadway. Each issue – available both in print and online – takes an exclusive, deep-dive look into Broadway’s most talked about hits. After the first issue dropped, the site received 4,400 visitors. After the second issue, visitors skyrocketed to 27,000 – six times its debut.
Promotions
Large business Pinnacle
Westlake Winter Fever
To kick off spring, Bozell created a weather-triggered Facebook ad campaign that positioned Westlake Ace Hardware’s Garden Center as the cure to any Winter Ailments you may be suffering from, like “tv-bin-gi-tis” and“rainy-day-a-rrhea.” These 15-second video ads were so intriguing that more than 8,000 people clicked through to the landing page and 25 percent of the visitors downloaded a coupon.
Total Marketing Campaign
Small business Pinnacle
Nifty Gifty Finder
Bozell turned their holiday card into something that would help relieve some of the holiday stress. TheNiftyGiftyFinder.com was an online generator built to help you find the perfect gift for those hard-to-shop-for someones. The user would then simply answer five questions and The Nifty Gifty Finder would zero in on one of 50 unique gift ideas – each one specifically selected by a Bozell employee. The results included a steady increase of social engagement, visitors spending more than 17 minutes on the site, and national attention from AdWeek and the Awwwards.
Digital Media
Small business Pinnacle
Nifty Gifty Finder
Bozell wanted a holiday card that was light-hearted and would not only bring cheer to our clients but also help relieve some of their holiday stress. So, we created and launched The Nifty Gifty Finder – an online generator to help you find the perfect gift for those hard-to-shop-for someones. The user would then simply answer five questions and The Nifty Gifty Finder would zero in on one unique gift – each one specifically selected by a Bozell employee. The results were more than we expected with people spending an average of 17 and a half minutes on the site.
Digital Media
Large business Pinnacle
Westlake Winter Fever
To kick off spring, Bozell created a weather-triggered Facebook ad campaign that positioned Westlake Ace Hardware’s Garden Center as the cure to any Winter Ailments you may be suffering from, like “tv-bin-gi-tis” and“rainy-day-a-rrhea.” These 15-second video ads were so intriguing that more than 8,000 people clicked through to the landing page and 25 percent of the visitors downloaded a coupon.
