Thought Leadership in Marketing: The Power of a Personal Brand
Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can […]
Media Buying and Planning: A How-To Guide
Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach and engage them, and then buying the appropriate ad space or time. At a high level, here are the five steps you need to follow in your media buying and […]
Help Stuff the Swag Shelves for Nebraska VR
Join AMA Omaha in supporting our very special 2022-2023 Community Partner, Nebraska VR, by donating to a swag drive! Nebraska VR supports people with disabilities by helping them prepare for, find, and keep jobs. They also help businesses recruit, train, and retain employees with disabilities. Through this dual-client approach, individuals with injuries, illness, or impairments […]
6 Important Lessons You Will Learn as a Beginner in Marketing
January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my creative and professional skills, and I wanted to share them. If you’re starting as a freelance or new hire for a company, here are […]
Why Cybersecurity Is Marketing’s Job
Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, […]
Let’s ‘think different’ about customer experience
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of […]