Description
Account-Based Marketing Made Simple
This webinar is offered in partnership with AMA Iowa
What if your marketing efforts were focused on the accounts most likely to become customers and generate the greatest return? What if sales and marketing were fully aligned around the same revenue goals?
Account-based marketing (ABM) is designed to do just that, but many organizations find themselves overwhelmed by the platforms, terminology, and complexity often associated with ABM.
In this webinar, Steve Robinson will simplify the process and show how ABM can be implemented using the tools and resources many organizations already have in place. Drawing on experience across multiple industries, he’ll share a practical, repeatable framework for identifying high-value accounts, aligning sales and marketing efforts, and creating programs that drive measurable results.
What You’ll Learn
- What account-based marketing is and how it differs from traditional marketing
- Whether ABM is the right fit for your organization
- How to align sales and marketing around shared revenue goals
- A practical framework for building and managing an ABM program
- Key factors that contribute to long-term success
Whether you’re new to ABM or looking to refine your current approach, you’ll leave with actionable insights and a roadmap for implementing a successful strategy.
A webinar link will be emailed to you before the event.
About the Speaker
Steve Robinson is the founder and CEO of Path3, a B2B advertising platform that helps organizations simplify and centralize social and digital advertising. He regularly consults with companies and leads workshops on B2B marketing strategies, including account-based marketing, lead generation, and digital advertising. Steve is also the founder of the B2B Marketing Breakfast, a roundtable-style networking and learning community that has expanded to multiple cities. He lives in Milwaukee, Wisconsin, with his wife and three children.
