2026 Pinnacle Award Winners
Our 2026 Pinnacle Awards gala was one for the books. Huge congratulations to all our winners for making 2026 the most glamorous year on record, and a massive thank you to everyone who came out to support. Omaha marketing has never looked so good! Check out the full winners list below. Advertising, Broadcast – Large […]
AMA Omaha Receives Chapter Excellence Awards
AMA Omaha has once again received Chapter Excellence Awards (CEAs) from the American Marketing Association. We are proud to be recognized with Excellence awards in Leadership and Finance, along with Special Merit awards in Membership, Programming, and Collegiate and Community Outreach. AMA Omaha has participated in the CEAs since 2017 and is honored to be […]
Maximize Your Marketing Impact: Make Your Analytics Worthwhile
Creativity. Intuition. Design. These components are a huge part of successful marketing campaigns, but they don’t answer the follow-up questions: Leveraging Marketing Analytics Data-driven insights are imperative when it comes to informing marketing strategies, optimizing performance, and driving meaningful results. That’s no secret in today’s industry — most marketers understand and agree on the importance […]
Are You Driven by Data?
By Erin Dittman, Director of Organizational Performance + Insights, OBI Creative In the world of marketing, data is king. It’s our most powerful tool — but it means nothing if we don’t know how to use it to our advantage. Analytics aren’t just numbers. They’re the best source of knowledge about our customers’ needs and behaviors. And […]
Master Customer-Centric Marketing
When you finally sign a new client, it’s easy to feel like the hard work is over — but it’s just getting started. Now it’s time to learn the ins and outs of their business, how they operate and communicate and how you can build a strong, lasting relationship. There are no shortcuts — you’ll […]
Navigating the Future: Inclusive Marketing Strategies for Engaging Black Consumers
In recent years, the marketing landscape has witnessed a transformative shift towards inclusivity, with an increasing focus on authentically representing diverse communities. One crucial demographic commanding attention is Black consumers, whose economic power is projected to soar from $910 billion in 2019 to an impressive $1.7 trillion by 2030. (The State of Black consumers- Mcinsey […]